I’m gonna hit you with the creme de la creme of what I’ve learnt about email and business, here goes…
- Consider using GMail.com as your main UI (seems you already mite!)
- Learn the shortcuts, they need to be enabled first in settings (Cog symbol top right corner)
- Shortcuts best to learn:
- Go to Inbox: GI
- Reply: R
- Trash: #
- Spam: !
- Scroll focus up and down: J K
- Decrease / Increase importance: – =
- Install Undo Send in gmail amazing useful
- Install Sidekick to see when people open and click your email
- Use Google Analytics tracking URLs in your email signature links (like I do)
- Use a Google Analytics invisible tracking pixel in your email signature (like I do)
- I can now create an “audience” which is people whom have opened by email (I think)
- Put tracking in a “rollup” Google Analytics account that is on *all* your web properties as a secondary custom-named tracker, useful for “sans-website” sources/platforms, and cross-domain tracking (Hey I got off-topic, man I love analytics too much)
- Setup Canned Responses for use during longer personal emails:
- your email, bank account, common URLs, Facebook/Google plus URLs, maps
- jam your address in there, makes it quick to dump in later from that palette
- You can then use filters to automatically send any of your preset Canned Responses, I used this once when I was looking for flatmate from a craigslist-like site (TradeMe) – too many responses so I had them fill out a Google Forms form first 🙂
- See if you can filter by “Unsubscribe” and automatically label these as Newsletters
- If it works well you can make it Skip Inbox