The way Google shutdown Google Analytics is telling

I guess it tells “fuck you”? Not sure. Thanks, but no yes please Google.

Not sure about this “intelligenthome” either. Trapped in a modal dialog I seem to be hitting the URL bar to hand-hack edit down to just hit analytics.google.com/analytics/web or something when I struggle with the crapola angular UI at /#/p488888888/reports/intelligenthome or similar. What up with using a frickin pound sign # so deep in your URL structure? This says it’s a bookmark on a single page, that is bad SEO 🙂

The first sign is when they drop the unofficial motto “Don’t be evil”. I think dreamed up as counter-measure to the idea that “content match” algo’s would be matching display text ads into GMail pageviews soon to help stop people cringing.

To non-programmers it seemed a bit creepy so they reminded us of course, it is just the code that is reading your email content not humans, and also, we have this saying “don’t be evil” so trust us yeah? It is just helpful to have contextual ads they say.

  1. Also, they release for free this incredible urchin.js tracker in the head (or footer as we initially installed it, last prio) and infrastructure for any site with less than 1 million page-views per (day/month? I forget) period which was super plenty for everything I was dealing with. Google Analytics they called it. You could setup regex filtering into digests nicely compressed statistics: dimensions (text) and metrics (numbers).
  2. Then they bring out async GA so it never blocks your page loading and can put anywhere.
  3. Then Universal Analytics. Also Tag Manager shows up to help you manage these versions. Tag manager wants to go in the <head> of doc and is async of course. That sure was a pain, hope that never happens again.
  4. Again, they switch to some other setup. GA4 they call it. Collects both website and app data to better understand the customer journey, uses event-based data instead of session-based, includes cookieless measurement, behavioral and key event modeling. To say thanks to old-school long time users (who might wish to maintain a continuity of data collection for analysis – they whole fucking reason for installing!), starting July 1, 2023, standard Universal Analytics properties stopped processing data: they hold a gun to your head so you upgrade, but they still seem to want to biff your data: “You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023.” Seemingly implying. However, new data will only flow into Google Analytics 4 properties.Theyaretorchingyoursetup  basically.

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