Media Spend Analytics

We're keen to work with you to devise ways of tracking and evaluating the performance of all the ad media spend that you are currently doing.

While we can use robust and transparent tracking links and scripts on the following platforms:

  • Digital advertising (web, mobile apps)
  • Pay Per Click Search Engine Marketing
  • Social Media (Facebook, Twitter, Instagram, Pinterest)

We can also assist with the creation of a custom set of QR Bar Codes tagged with some (pretty long and nasty!) Google Analytics tagged URLs that are then shortened with and converted into small QR codes. We'd then deploy these to your print media:

  • Ambient experiential
  • Outdoor billboards
  • Newspapers
  • Magazines
  • Public transport
  • Direct mail (DM)
  • Specialty advertising such as matchbooks, pencils, calendars, telephone pads, shopping bags
  • Other print media

For A/V media such as Radio and TV a better more audible solution than QR codes and shortening is fully a set of own-domain redirect URLs such as which then redirect to the much longer Google Analytics tagged URL on the same domain. This improves brand loyalty and recognition, and may even assist with your SEO because some websites may link to the URL and it will pass more SEO value than say a Facebook link due to the use of "dofollow" 301 redirects.

  • Radio (AM, FM, XM, Pandora, Spotify)
  • Television (TVC)


File under: Media Planning and Buying