The following checklist show the full SEO audit process.
| Category | Item |
| User Analytics | Goals & Ecommerce Tracking |
| Custom User Interaction Javascript | |
| Site Search Tracking | |
| Basic Pageview Tracking Installed | |
| Webmaster Tools Linking | |
| Google Tag Manager GTM Scripts Installed | |
| Webmaster Tools Linking (WMT) | |
| Bing Webmaster Tools | |
| Demographics and Interest Reports enabled | |
| Dashboard w/ Brand versus Generic Performance | |
| Content | Keyword Targeting Summary |
| Search Phrase Research and Selection | |
| Summary | |
| Quality, Relevance, Uniqueness and Depth of Content | |
| Unique Landing Page Content | |
| Internal duplicate content | |
| https & http duplicate content | |
| URL Query Strings | |
| Video Optimisation | |
| Meta Data | |
| Missing and duplicate title tags | |
| Missing and duplicate meta descriptions | |
| Heading tags | |
| Missing H1 Tags | |
| Multiple H1 Tags | |
| Duplicate H1 Tags | |
| Primary Keyword in H1 Tag | |
| Blog or News Section | |
| Consolidate blog into main domain | |
| Category Page Introductions | |
| Gaps In Content | |
| Link To Us Page / Media Centre | |
| Google Adwords | Google Analytics Linking |
| AW Account loaded into Tomachi Corp MCC Account | |
| Invisible | First Link Priority Check |
| Domain Canonicalisation | |
| Page Canonicalisation | |
| OSE Inbound Links – Check Anchors | |
| 301 Redirects used appropriately | |
| XML Sitemaps | |
| Site Speed Analysis | |
| Host Reliability Moniotoring | |
| Social-Cust Service | Business Goals and Processes Established |
| Process Integrated Link Building Service | |
| Online Reputation Monitoring | |
| Social Listening | |
| Citations and Reviews | |
| Increase Good Inbound Links | |
| Increase Good Onbound Links | |
| Facebook page admin tags | |
| Google+ rel=author | |
| Maps | |
| Staff and investors brain-storming session | |
| Indexation | Nofollow |
| Robots.txt | |
| GET content hidden by POST forms | |
| 404 Errors | |
| Moved Content / Renamed Categories / Relabelling | |
| Out of Stock and Deleted Product | |
| Permanently Remove Content | |
| 404 Error Page Behaviour Suggestions | |
| 403 Errors | |
| 500 Errors | |
| Xenu Check | |
| Critical navigation blocked by javascript links, flash, java etc | |
| Structured Data | Rich Snippets Markup Use |
| Rich Snippets Schema Compliance | |
| Authorship Relationship Established | |
| Inauthentic Ratings XML | |
| Data Highlighter Markup | |
| Summaries | Detailed Site SEO Analysis and Executive Recommendations Document |
| Action List | |
| Visible Structure | Sitewide Navbar, Header and Footer |
| Top Products | |
| Top Categories | |
| Top Searches | |
| Related Products | |
| Navigation SEO | |
| URL Structure | |
| Bookmarkability | |
| Mixed case URLs | |
| Missing Contextual Links | |
| Missing Breadcrumbs | |
| Anchor Text | |
| Image Alt Texts | |
| Duplicate Content | |
| Deep Links | |
| Infinite URL Loops / Overly large URL spaces | |
| Site networks and mutli site consolidation strategy | |
| Outbound Link Check | |
| HTML Sitemaps | |
| Top Level Menu Item Pages | |
| Webspam and Trust | Fix Bad Inbound Links |
| Fix Bad Onbound Links | |
| OSE Inbound Link Check | |
| Anchor Text Frequency Distribution Chart | |
| Don’t Use ALLCAPS excessively | |
| Don’t use minus (-) in domain |