The following checklist show the full SEO audit process.
Category | Item |
User Analytics | Goals & Ecommerce Tracking |
Custom User Interaction Javascript | |
Site Search Tracking | |
Basic Pageview Tracking Installed | |
Webmaster Tools Linking | |
Google Tag Manager GTM Scripts Installed | |
Webmaster Tools Linking (WMT) | |
Bing Webmaster Tools | |
Demographics and Interest Reports enabled | |
Dashboard w/ Brand versus Generic Performance | |
Content | Keyword Targeting Summary |
Search Phrase Research and Selection | |
Summary | |
Quality, Relevance, Uniqueness and Depth of Content | |
Unique Landing Page Content | |
Internal duplicate content | |
https & http duplicate content | |
URL Query Strings | |
Video Optimisation | |
Meta Data | |
Missing and duplicate title tags | |
Missing and duplicate meta descriptions | |
Heading tags | |
Missing H1 Tags | |
Multiple H1 Tags | |
Duplicate H1 Tags | |
Primary Keyword in H1 Tag | |
Blog or News Section | |
Consolidate blog into main domain | |
Category Page Introductions | |
Gaps In Content | |
Link To Us Page / Media Centre | |
Google Adwords | Google Analytics Linking |
AW Account loaded into Tomachi Corp MCC Account | |
Invisible | First Link Priority Check |
Domain Canonicalisation | |
Page Canonicalisation | |
OSE Inbound Links – Check Anchors | |
301 Redirects used appropriately | |
XML Sitemaps | |
Site Speed Analysis | |
Host Reliability Moniotoring | |
Social-Cust Service | Business Goals and Processes Established |
Process Integrated Link Building Service | |
Online Reputation Monitoring | |
Social Listening | |
Citations and Reviews | |
Increase Good Inbound Links | |
Increase Good Onbound Links | |
Facebook page admin tags | |
Google+ rel=author | |
Maps | |
Staff and investors brain-storming session | |
Indexation | Nofollow |
Robots.txt | |
GET content hidden by POST forms | |
404 Errors | |
Moved Content / Renamed Categories / Relabelling | |
Out of Stock and Deleted Product | |
Permanently Remove Content | |
404 Error Page Behaviour Suggestions | |
403 Errors | |
500 Errors | |
Xenu Check | |
Critical navigation blocked by javascript links, flash, java etc | |
Structured Data | Rich Snippets Markup Use |
Rich Snippets Schema Compliance | |
Authorship Relationship Established | |
Inauthentic Ratings XML | |
Data Highlighter Markup | |
Summaries | Detailed Site SEO Analysis and Executive Recommendations Document |
Action List | |
Visible Structure | Sitewide Navbar, Header and Footer |
Top Products | |
Top Categories | |
Top Searches | |
Related Products | |
Navigation SEO | |
URL Structure | |
Bookmarkability | |
Mixed case URLs | |
Missing Contextual Links | |
Missing Breadcrumbs | |
Anchor Text | |
Image Alt Texts | |
Duplicate Content | |
Deep Links | |
Infinite URL Loops / Overly large URL spaces | |
Site networks and mutli site consolidation strategy | |
Outbound Link Check | |
HTML Sitemaps | |
Top Level Menu Item Pages | |
Webspam and Trust | Fix Bad Inbound Links |
Fix Bad Onbound Links | |
OSE Inbound Link Check | |
Anchor Text Frequency Distribution Chart | |
Don’t Use ALLCAPS excessively | |
Don’t use minus (-) in domain |