GMail Business Tips

I'm gonna hit you with the creme de la creme of what I've learnt about email and business, here goes...
  • Consider using GMail.com as your main UI (seems you already mite!)
  • Learn the shortcuts, they need to be enabled first in settings (Cog symbol top right corner)
  • Shortcuts best to learn:
    • Go to Inbox: GI
    • Reply: R
    • Trash: #
    • Spam: !
    • Scroll focus up and down: J K
    • Decrease / Increase importance: - =
  • Install Undo Send in gmail amazing useful
  • Install Sidekick to see when people open and click your email
  • Use Google Analytics tracking URLs in your email signature links (like I do)
  • Use a Google Analytics invisible tracking pixel in your email signature (like I do)
  • I can now create an "audience" which is people whom have opened by email (I think)
  • Put tracking in a "rollup" Google Analytics account that is on *all* your web properties as a secondary custom-named tracker, useful for "sans-website" sources/platforms, and cross-domain tracking (Hey I got off-topic, man I love analytics too much)
  • Setup Canned Responses for use during longer personal emails:
    • your email, bank account, common URLs, Facebook/Google plus URLs, maps
    • jam your address in there, makes it quick to dump in later from that palette
  • You can then use filters to automatically send any of your preset Canned Responses, I used this once when I was looking for flatmate from a craigslist-like site (TradeMe) - too many responses so I had them fill out a Google Forms form first 🙂
  • See if you can filter by "Unsubscribe" and automatically label these as Newsletters
    • If it works well you can make it Skip Inbox